St-Tropez was a quiet fishing village before Brigitte Bardot shook the place in the 50s. Since then it has become a magnet for the world's sun-seeking jet set, which radiates a surrealistic yet relaxed nautical chic where mother's butchers and bakers share pop blocks with leading luxury brands.
But among all these luxury (worldly) brands are a number of entrepreneurs who have been active in Saint-Tropez for decades. With their original articles that still carry the beauty and charm of the village. Various brands were designed partly inspired by the charm of the artists of various skills who lived there before the place became really famous.
Since it is hip to dress like the locals, all these brands thrive, and you will also find top quality, designed and even manufactured by hand and locally!
As you stroll through the narrow streets you fall from one surprise to the other, discovering all these beautiful jewelry, clothing and trinkets that match the charm of the village.
In short, shopping is fun in Saint-Tropez, and apart from the big luxury brands that you find everywhere you will certainly find nice things here and they don't have to be expensive either.
And while different brands and independent designer boutiques call Saint-Tropez at home all year round, others remain open only for the summer. By the end of October, the entire city is stepping out onto the street and lowering their prices for la Grande Braderie, which means selling big on big names in haute couture, jewelry, beauty and design and ofcourse all or local brands.
On Tuesday and Saturday mornings you wake up early and head to Place des Lices for the lively open-air market. Also a very nice experience, this Provencal market exudes the atmosphere of the region.